---
title: "EBITDA Multiples Across Home Services: 2025 Cross-Vertical Comparison"
description: "Pest control commands 6-10x EBITDA (highest of all service trades). HVAC and plumbing 8.5-9.2x median. Roofing 8.4x. Landscaping 8x. Pool services 7x. Inside the cross-vertical valuation data."
slug: "home-services-valuation-multiples-2025"
canonical: "https://mainstreetwealth.ai/resources/home-services-valuation-multiples-2025"
collection: "resources"
collection_name: "M&A Resources & Insights"
author: "Sukhrobjon Ismoilov"
category: "valuation"
date_published: "2026-05-22T14:01:38.191Z"
date_modified: "2026-05-22T14:01:38.311Z"
token_estimate: 2973
source: "https://mainstreetwealth.ai/resources/home-services-valuation-multiples-2025.md"
---

# EBITDA Multiples Across Home Services: 2025 Cross-Vertical Comparison


> Pest control commands 6-10x EBITDA (highest of all service trades). HVAC and plumbing 8.5-9.2x median. Roofing 8.4x. Landscaping 8x. Pool services 7x. Inside the cross-vertical valuation data.

**Author:** Sukhrobjon Ismoilov  
**Published:** 2026-05-22  
**Updated:** 2026-05-22  
**Canonical:** https://mainstreetwealth.ai/resources/home-services-valuation-multiples-2025

![EBITDA Multiples Across Home Services 2025](https://mainstreetwealth.ai/home-services-infographics/09-valuation-multiples.svg)

*Figure 9 — Median private-transaction EBITDA multiples across the six major U.S. home services verticals, 2025. Pest control sits at the top with 6–10x EBITDA — the highest of any service trade. Plumbing and HVAC residential cluster around 8.5–9.2x. Roofing at 8.4x. Landscaping at 8x for commercial benchmarks. Pool services around 7x. Range data drawn from First Page Sage 2025 sector EBITDA reports, BrightView management commentary, and Founders Advisors Q1 2024.*

# EBITDA Multiples Across Home Services: 2025 Cross-Vertical Comparison

For owners thinking about a sale, the single most useful question is "What multiple should I expect?" The answer depends on the vertical, the operating quality of the business, and where in the cycle the trade sits. This infographic compiles the most reliable 2025 reference data across six U.S. home services verticals — and the structural reasons behind the rankings.

The data sources are the most authoritative private-transaction databases available:

- **First Page Sage** — Aggregated 4 private M&A databases plus advisor interviews; ranges for HVAC, plumbing, roofing, pest control, construction
- **BizBuySell** — Tracked actual transactions (smaller end of the market) for HVAC and plumbing benchmarks
- **BrightView management commentary** — 8–9x EBITDA cited as the prevailing landscaping acquisition multiple in 2025 (Aug 2025 earnings)
- **Founders Advisors** — Pool service M&A data (Q1 2024 reference)
- **Pest Control Exit Value** — "6–10x EBITDA, highest of any service trade" (citing transaction databases)

## The cross-vertical ranking

| Rank | Vertical | Range | Median | Notes |
|------|----------|-------|--------|-------|
| 1 | **HVAC (residential, all-purpose)** | 6.3x – 10.8x | **9.2x** | First Page Sage |
| 2 | **Plumbing** | 6.3x – 11.1x | **8.5x** | First Page Sage |
| 3 | **Roofing** | 5.9x – 11.1x | **8.4x** | First Page Sage |
| 4 | **Pest Control** | 6x – 10x | **8x** | "Highest of any service trade"; specialty premium for recurring contracts |
| 5 | **Landscaping (commercial)** | 7x – 9x | **8x** | BrightView management benchmark |
| 6 | **Pool Services (route)** | 5x – 9x | **7x** | Founders Advisors Q1 2024 |

The ranges look similar, but the structural distinction is recurring revenue intensity. Pest control commands premium multiples not because the median is highest, but because the *spread between top-quartile and bottom-quartile is the smallest*. A high-quality pest control business reliably trades near the top of its range; a high-quality HVAC or roofing business sometimes does and sometimes doesn't, depending on residential vs. commercial mix and on the buyer pool that quarter.

## Why pest control commands premium multiples

Pest control is the home services trade with the most subscription-like economics:

- 80%+ recurring revenue mix at well-run operators
- 80%+ annual customer retention
- Low capital intensity (truck, basic equipment, chemicals)
- High EBITDA-to-cash conversion
- Climate and urbanization tailwinds

These features are why Pest Control Exit Value characterizes the trade as offering "the highest multiples in all of service trades." The 6–10x range translates into actual paid premiums — a $2M EBITDA pest control business with strong recurring contracts and route density often trades closer to 9–10x, while an equivalent HVAC business with similar metrics might trade at 8.5–9.5x.

For a deeper look at the three pest control giants and their consolidation strategies, see our [pest control industry page](https://mainstreetwealth.ai/industries/pest-control).

## Why HVAC and plumbing share similar ranges

HVAC residential and plumbing both sit in the 6.3x – 11.1x range with medians at 9.2x and 8.5x respectively. The reason is structural overlap:

- Both have recurring service plan economics (maintenance memberships)
- Both have emergency premium pricing (failed system, burst pipe)
- Both attach to the same PE platforms (Apex, Wrench, Service Experts, etc.)
- Both have ~80% founder-led ownership and similar density economics

The slight HVAC premium reflects three factors: stronger replacement-cycle demand (system failures are non-deferrable), heat-pump and electrification tailwinds, and a more developed PE infrastructure that's been deploying for longer. As plumbing platforms mature, the gap may narrow further.

For specifics, see our [HVAC industry page](https://mainstreetwealth.ai/industries/hvac) and [plumbing industry page](https://mainstreetwealth.ai/industries/plumbing).

## Why roofing transacts at lower multiples than HVAC despite stronger deal volume

Roofing has more PE deal activity than HVAC in 2025 (134 deals projected vs. 55 in 2024 for HVAC), yet transacts at a slightly lower median (8.4x vs. 9.2x). Three reasons:

1. **Lower recurring revenue mix.** Most roofing revenue is project-based (re-roof, repair, storm restoration). Recurring inspection/maintenance revenue is rarely above 15–20% of total.

2. **Storm volatility.** Insurance-restoration heavy operators face revenue volatility tied to storm patterns. Buyers price in that volatility.

3. **Project-finance dynamics.** Roofing has more working capital intensity than HVAC service (materials inventory, in-progress projects). That slightly compresses cash flow conversion.

The 5.9x – 11.1x range reflects the diversity within roofing: top-decile commercial roofers like Tecta America command upper-end multiples, while smaller residential storm-restoration shops typically transact in the 6–7x range. See our [roofing industry page](https://mainstreetwealth.ai/industries/roofing).

## Why landscaping caps lower than pest control or HVAC

Landscaping commercial benchmarks of 7–9x EBITDA reflect three structural features:

1. **Lower recurring revenue intensity.** Commercial maintenance contracts are recurring but typically lower-margin than HVAC service plans.

2. **Seasonal labor constraints.** Northern markets have severe seasonal swings. Snow removal can offset some of this, but the labor management complexity remains.

3. **Discretionary residential exposure.** Residential landscaping has more discretionary spend exposure than HVAC, plumbing, or pest control. Buyers price in cyclicality.

That said, the upper-end commercial landscape platforms (BrightView, Davey, SavATree) command premiums for scale, route density, and customer concentration discipline. See our [landscaping industry page](https://mainstreetwealth.ai/industries/landscaping).

## Why pool service multiples sit below other recurring-service trades

Pool services route businesses transact in the 5–9x range with a median around 7x — below pest control despite similar subscription-revenue characteristics. Three reasons:

1. **Geographic concentration.** Pool service is structurally Sunbelt-only. Buyers pricing in geographic concentration risk apply slight discounts.

2. **Equipment-tied capital intensity.** Pool service businesses often carry more equipment inventory (pumps, heaters, parts) than pest control.

3. **Less institutional infrastructure.** Pest control has three publicly traded global giants (Rentokil, Rollins, Anticimex/EQT) actively bidding on platforms. Pool service has more concentrated PoolCorp distribution but less concentrated service-side institutional capital.

As Sunbelt service consolidation accelerates in 2026, the spread to pest control may narrow. See our [pool services industry page](https://mainstreetwealth.ai/industries/pool-services).

## The platform premium: 16–24x for scale

The single biggest variance in any home services valuation isn't between verticals — it's between **individual operators** (5–9x) and **platform-scale roll-ups** (16–24x). The Home Alliance market index documents that institutional EBITDA multiples paid at platform scale routinely reach 16–24x. The expansion comes from:

- Scaled operating systems (CRM, dispatch, marketing, training)
- Trained executive teams capable of running larger businesses
- Documented integration playbooks
- Geographic and customer diversification reducing risk

That's the economic engine of PE roll-ups. Buy operators at 5–9x. Build a platform that integrates them onto a shared system. Sell the platform at 16–24x. Multiple expansion alone, before any operational improvement, generates the bulk of investor return.

## What this means for sellers

Three takeaways:

1. **Operating quality moves multiples more than vertical choice.** A great pest control business and a great HVAC business will both transact at the upper end of their respective ranges. A weak business in either trade will sit at the lower end.

2. **Recurring revenue is the dominant multiple driver across every vertical.** Maintenance plans, service contracts, and emergency programs lift multiples by 1.5–3x compared to comparable break-fix businesses.

3. **Process design matters.** A structured sale process with multiple bidders consistently produces better outcomes than a single-buyer negotiation, regardless of the vertical. This is especially true at the $2–10M EBITDA range where multiple PE platforms can compete.

For sellers in adjacent residential service categories (electrical, garage doors, exterior services, etc.), see our [other home services industry page](https://mainstreetwealth.ai/industries/other).

## Bottom line

Across the six major home services verticals, EBITDA multiples cluster in a 5–11x range for individual operators, with vertical medians of 7–9.2x. Pest control commands the most reliable premium, HVAC residential the highest median, plumbing close behind. Above the operator level, platform-scale roll-ups transact at 16–24x — the structural reason PE keeps deploying capital. Operating quality, recurring revenue mix, and process design move outcomes more than the choice of vertical alone.

---

## Sources

1. First Page Sage, ["HVAC EBITDA & Valuation Multiples 2025 Report"](https://firstpagesage.com/business/hvac-ebitda-valuation-multiples/) (Residential all-purpose 6.3x – 10.8x, median 9.2x)
2. First Page Sage, ["EBITDA & Valuation Multiples for Construction Companies 2025"](https://firstpagesage.com/business/ebitda-valuation-multiples-for-construction-companies/) (Plumbing 6.3x–11.1x, Roofing 5.9x–11.1x)
3. First Page Sage, ["EBITDA Multiples for Pest Control Companies 2025"](https://firstpagesage.com/business/ebitda-multiples-for-pest-control-companies/)
4. Pest Control Exit Value, ["What Is Your Pest Control Business Worth? 2026 Valuation Guide"](https://pestcontrolexitvalue.com/) (6–10x EBITDA, highest in service trades)
5. Landscape Management, ["Inside BrightView's financial valuation and operational performance"](https://www.landscapemanagement.net/inside-brightviews-financial-valuation-and-operational-performance/) (8–9x landscaping benchmark)
6. Founders Advisors, ["Pool Services M&A Update Q1 2024"](https://foundersib.com/2024/06/17/pool-services-ma-update-q1-2024/)
7. BizBuySell, ["HVAC Business Valuation Multiples & Financial Benchmarks"](https://www.bizbuysell.com/learning-center/valuation-benchmarks/hvac/)
8. BizBuySell, ["Plumbing Business Valuation Multiples & Financial Benchmarks"](https://www.bizbuysell.com/learning-center/valuation-benchmarks/plumbing/)
9. HVAC Exit Value, ["HVAC Business Valuation Guide 2026"](https://hvacexitvalue.com/) (recurring vs. non-recurring multiples)
10. Home Alliance, ["Roll-Up Platform Market — 16–24x institutional multiples"](https://platform.homealliance.com/market)